![]() ![]() Use this book to stir emotions, build empathy, articulate values and convey action to construct narrative arcs and create paths through space integrate form and language evaluate a project's storytelling power and to write and deliver strong narratives. Known for her love of typography, Lupton is the Betty Cooke and William O. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Ellen Lupton (born 1963) is a graphic designer, curator, writer, critic, and educator. ![]() An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.ĭesign Is Storytelling explores the psychology of visual perception from a narrative point of view. ![]() Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Good design, like good storytelling, brings ideas to life. ![]() Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design ![]()
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